You would be amazed at how much makeup I use to make someone look like they are wearing none at all. The keys to natural looking makeup are taking care of your skin, picking the right colors and blending, blending, blending!
Makeup only looks as good as your skin does, so take care of it.
When wearing foundation, it is crucial to know that you have chosen the right shade. It is difficult to make the wrong color look good. A perfectly matched shade will improve the appearance of your skin no matter how amateur your application techniques. The right color and formulation will instantly change the way your skin appears. This is not the product you use to make your skin look darker or more tan. That is the job of a bronzer. Foundation is intimidating to a lot of women simply because it is misunderstood.
The solution is simple. Seek help. This is the one product you need to invest in. To make sure you are wearing the right shade, you must try it on. Therefore, I suggest you go to a makeup counter and get help making the choice. First, determine which formula meets the needs of your skin type. Then, choose a shade. Every shade will have either a golden, neutral or pink undertone. Once you determine the tone of your skin, you simply need to find the depth of color that matches best. The easiest way to find a match is to pick a few shades that resemble your skin. Apply a dab of each along your jawline. Line each shade up next to each other and choose the color that matches best. You must check the match in natural light. Indoor lighting can affect the way colors appear on the skin. Do not be afraid to go outside with a mirror before purchasing.
Once you have the foundation that is right for you, the next step is to blend, blend, blend. Always apply foundation to the skin with your fingers and then blend with the tool of your choice (your fingers, a sponge, or a brush). Besides your finger, never dip a tool directly into your foundation because it will cause you to apply more than what you need and you will end up replacing it more often than you should. I recommend a sponge to blend larger areas and a brush to target smaller nooks and crannies. Brushes allow you to blend product with precision while controlling the amount of coverage.
Concealer and powder go hand in hand with foundation. Once your foundation is blended, apply concealer to the areas that you believe need extra coverage. Do not forget the inside corner of the eyes and around the nose. Loose powder is often used to set a foundation and keep makeup on longer.
It is a shame that so many women wear foundation that is too dark, concealer that is too light and have no idea what powder is supposed to do. Most women want a natural look but have no idea how to achieve it. Sometimes a small change can make a big difference. Start with foundation. When you get this right, we can discuss the rest.